Please rotate your
device 90º

This site is designed as a vertical experience.

PLEASE UPDATE, OR CHANGE YOUR BROWSER_

This scrolling site is best experienced on recent versions of Safari or Chrome.

Be your_(

DeeperOriginalTruerWilder

Be-Your () Story

) Story

Beyond content - become a story destination

Stories that count don’t chase trends_ they shape culture.

A camera on a dolly films a woman outside a diner in a Virtual Production studio.
STORY XDESIGN

A CREATIVE STUDIO WHERE STORY MEETS DESIGN

From digital docs to global series, we partner with brands, creators, and culture-makers to design layered, character-driven stories that show who you are and speak to what matters most to your audience.

This is brand broadcasting. Richer stories – DEEPer connection

BUILD RELEVANCE ANDCONTRIBUTE TO CULTURE

We help brands and organisations build lasting connection with audiences through storytelling. From strategy to screen, we offer story consultancy and original content.

Trusted storytellers,StrategicBy
Design

Trusted
Storytellers,
StrategicBydesign

With two decades at the intersection of brand, broadcast, and digital storytelling, we bring together narrative expertise, cinematic craft, and audience-centred strategy to express your brand’s unique lens on the world.

Cta Banner ImageCta Banner ImageCta Banner ImageCta Banner Image
Cta Banner ImageCta Banner Image

LAUNCHED IN 2025, THE COUNTER IS BUILT ON GLOBAL STORYTELLING ROOTS IN ENTERTAINMENT, FOOD, CULTURE, AND TRAVEL.

Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
CLIENT / PARTNER_
Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
Partners working on a film storyboard

Become an original
story world

A story world is more than content, it’s a place where your audience feels they belong. We help you share stories that invite people in, add value, and build relationships.

OUR Approach

We use Story x Design to go beyond the obvious, to uncover the deeper themes and original stories your audience will connect with.

Mindset_00

Empathy

+

Human-centred design guides us to what matters most to your audience. We explore their communities, subcultures, motivations, and aspirations, so your stories reflect real insight and understanding.

Mindset_00

Strategy

+

How to differentiate and earn a meaningful place in people’s lives through content. Whether you’re a business, a creator, or a cultural organisation, this is brand storytelling designed to deliver on your goals and serve your audience.

Mindset_00

Imagination

+

Curious by nature, we look through different lenses: film, art, philosophy, counter-culture, and beyond to discover new ways of seeing. We seek out bold, original perspectives that shape stories as unique and individual as your brand.

Mindset_00

Craft

+

With deep filmmaking expertise, we translate thoughtful strategy into layered stories. For us, craft is more than aesthetic value; it’s also the art of story structure, authentic character development, and world-building that draws audiences in.

Dive in-

Become
Your original
storyworld

A shot is being taken with a stills camera

Counter the ordinary. See your brand through a new lens – crafted, original, and deeply human.