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Be your_(

DeeperOriginalTruerWilder

BeYour () Story

) Story


BEYOND CONTENT – BECOME A STORY DESTINATION

Stories that count don’t chase attention_ they earn it.

A camera on a dolly films a woman outside a diner in a Virtual Production studio.
STORY XDESIGN

A CREATIVE STUDIO WHERE STORY MEETS DESIGN

We draw on decades of storytelling experience to shape films and series that deliver on strategy, serve your audience and carve out a distinctive story world your brand can own.

This is brand
broadcasting. Richer stories – DEEPer connection

FROM STORY CONSULTANCY TO FINAL CUT

We create brand stories that feel like films, not ads, drawing people in and building relationships. Because the best content isn’t just watched, it’s felt and remembered.

Trusted storytellers,StrategicBy
Design

Trusted
Storytellers,
StrategicBydesign

Coming from TV, documentary and brand creative, we understand both story and strategy. We bring narrative structure, film craft and audience insight together to express your brand’s unique lens on the world.

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LAUNCHing IN 2026, THE COUNTER IS BUILT ON GLOBAL STORYTELLING ROOTS IN ENTERTAINMENT, FOOD, CULTURE, AND TRAVEL.

Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
CLIENT / PARTNER_
Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
Partners working on a film storyboard

Become an original
story world

We find the sweet spot where brand vision and audience goals align. By uncovering the characters, settings and themes that speak to both, we help your brand become a cultural home people want to return to.

OUR Approach

We use Story x Design to go beyond the obvious, uncovering deeper themes, untold stories and fresh perspectives that bring your brand’s worldview to life.

Mindset_00

Empathy

+

Human-centred design guides us to what matters most to your audience. We explore their communities, subcultures, motivations, and aspirations, so your stories reflect real insight and understanding.

Mindset_00

Strategy

+

We design stories that connect with your audience while delivering the impact you need for your brand, helping you stand apart and earn a meaningful place in people’s lives. Every piece is made to both entertain and work hard for your brand.

Mindset_00

Imagination

+

Curious by nature, we look through different lenses: film, art, philosophy, counter-culture, and beyond to discover new ways of seeing. We seek out bold, original perspectives that shape stories as unique and individual as your brand.

Mindset_00

Craft

+

With deep filmmaking expertise, we translate thoughtful strategy into layered stories. For us, craft is more than aesthetic value; it’s also the art of story structure, authentic character development, and world-building that draws audiences in.

Dive in-

Become
A STORY DESTINATION

A shot is being taken with a stills camera

Position your brand as a home for culture, entertainment and taste - craft a slate of original stories that audiences seek out and return to.