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Be your_(

DeeperOriginalTruerWilder

BeYour () Story

) Story


BEYOND CONTENT – BECOME A STORY DESTINATION

Stories that count don’t chase attention_ they earn it.

A camera on a dolly films a woman outside a diner in a Virtual Production studio.
STORY XDESIGN

STORIES DESIGNED TO CONNECT

We create editorial stories, series and formats for brands and organisations. Work that holds attention, builds audiences and earns a place in culture.

WHERE brandS
bECOME STORY WORLDS

FORMATS DESIGNED
TO TRAVEL

We find your cultural space and point of view, then shape formats that move across platforms. From social series to documentaries: stories that feel like films, not ads.

Trusted storytellers,StrategicBy
Design

Trusted
Storytellers,
StrategicBydesign

Drawing on prime-time TV, documentary and brand creative, we bring editorial thinking and story structure to work that attracts an audience and builds recognition.

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LAUNCHED IN 2026, THE COUNTER IS BUILT ON GLOBAL STORYTELLING ROOTS ACROSS ENTERTAINMENT, FOOD, CULTURE AND TRAVEL.

Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
CLIENT / PARTNER_
Jamie Oliver
Lufthansa
Netflix
Air New Zealand
Channel 4
BBC
Etihad
Arte
Heathrow Express
Climate Foundation
Partners working on a film storyboard

Three ways to
work with us

We offer story strategy, full production and ongoing creative partnerships. Explore our services below, or start with a discovery workshop.

OUR Approach

We use story to connect what your brand stands for with what your audience cares about.

Mindset_00

Empathy

+

We start with the people you want to reach: what they value, what shapes their choices and the worlds they want to feel part of.

Mindset_00

Strategy

+

We define each story’s role, so it builds on your brand platform, strengthens audience relationships and supports wider campaigns.

Mindset_00

Editorial

+

We work closely with you to define the point of view, characters and cultural perspectives that make your storytelling distinctive.

Mindset_00

Craft

+

We design stories with the narrative structure to hold attention, and the emotional impact to be remembered.

Dive in-

Become
A STORY DESTINATION

A shot is being taken with a stills camera

Share the stories and characters your audience will come back for.